Lunar New Year Campaign Design

For the 2020 Lunar New Year, DCC successfully launched a series of Chinese New Year campaign for more than ten stakeholders, and I’m fully responsible for graphic design during the whole process. The main objective is to do commercial promotion via giving away lucky pockets to customers, which contain greeting cards and coupons.

As the graphic designer, I take the traditional Chinese Zodiac as inspiration to design all marketing materials, which let them to keep a consistent style. Including the red pockets, greeting cards, discounts, posters and social media articles layout.